I​’m Matty Riches, founder of Tetra Zebra. Based in Kent, UK, I live with my wife, son, and our dog—and this is where elite soap making takes place.

Over the last few years, I’ve built a crazy passion for making top-tier, proper natural soap for men. Why? Because what we have available in the mainstream at the moment, is well below the bare minimum standard that anyone should consider rubbing on their body.

When you do the research, it is hard to look back. When you look for genuine, proper natural products that are built to protect mens skin, they are hard to come by.

My mission it to give men a much better option, for a better scrub-down. Everyday.

I work a traditional 9-5 job. This is my second full time job. Before I started learning how to make soap, I learnt about what is good for your skin. I also decided very quickly that nothing but mother nature will be present in a block of soap that I produce. I will stand by that.

I have spent countless hours in my shed at the bottom of my garden, through all the seasons, trialling different soaping methods, ingredients & scent profiles and studied how they develop & perform over time. After producing over 150 variants, I landed on a base bar that works and a starting range of 7 scents.

I remember having my first shower with my own soap and being blown away by the fact that you don't need chemicals to produce outrageous scents and a top level bubbly lather. And to top it off, you can use some serious great ingredients that are heavily researched and championed for their skin benefits.

We will show men, that there is a better way to a proper scrub down & significantly accelerate the usage of natural soap across the UK, in the next 5 years.

How we are addressing the problem we see:

1) We will stay independent.

2) We will only ever use clays, charcoal and plants to colour our blocks.

3) We will not use palm oil.

4) We will innovate as we grow and built a natural product range that is strictly designed to enrich mens skin, without compromising on quality

5) We will always show full transparency. Check out our ingredients page to support our fully natural claims.

We believe men should not find it difficult to find great soap to have a great scrub down.

So....we are bringing soap back.

Matty Riches AKA Chief Soap Engineer.

Tetra Zebra is the champion of starting over.

Inspired by the Mexican Tetra Fish, which can regenerate its heart tissue without scarring, and the Zebra Fish, known for its extraordinary ability to regenerate its heart, fins, spinal cord, and even retinas—Tetra Zebra is born from the power of renewal.

Just like these fish can repair, rebuild, and begin again, Tetra Zebra represents the ability to reset—to regenerate parts of yourself that have been neglected, overloaded, or exposed to unnecessary synthetics.

Tetra Zebra exists to help men start over in a new, natural way—by making the switch from synthetic, chemical-heavy products to natural alternatives seamless, simple, and effective. No overwhelm. No lectures. Just better choices for your body.

Tetra Zebra has mastered the art of new beginnings. He’s here to inspire men of today—and future generations—to truly look after their bodies and souls by choosing natural products as their first preference, starting with their scrub-down routine. That means helping men shower and bathe like absolute pros.

For some, it’s just a better bar of soap.

For others, it’s a fresh start.

Because what you rub on your body is just as important as what you put in it. When you use products on your skin and hair every day, they should match your vibe—clean, intentional, and real.

New beginnings don’t have to be hard.

Going natural doesn’t have to be complicated.

Taking care of number one should feel right.

TZ.